Wellness covers supplements-adjacent brands, functional products and personal health. cpg.vc has verified 23 investors across 26 wellness rounds. Imaginary Ventures and Selva Ventures are the most active, and Selva invests specifically before a brand reaches $10M in annual sales.
Wellness overlaps heavily with food and beverage — many investors here appear on both pages, which reflects how they actually deploy rather than how they describe themselves.